And here’s a longer description of each step: Addition of burdensome elements. VSS were introduced to deliver change through existing markets. Although they were undeniably based on good principles, the approach used was the addition of burdensome elements for every level in the market: labels, inspections, audits, standards and certification. Becoming complex and expensive. Although meant to inform […]

Welcome to Guilt-free Shopping, the place that tells you what food products to buy without having to worry about the impacts suffered by farmers, or by the environment. Remember these names whenever you buy products in the categories below. No, they are not all more expensive than what you normally buy, and you might even like the taste more!

The Supermarket Museum: a new communication channel for organizations that have a clean sheet and create positive social and environmental impact.  If you are such an organization, please read further and contact Change in Choice with any questions or ideas. You walk into what looks like a supermarket and you see:   What is it? Complete the following […]

We offer consultancy on identifying, measuring and reporting relevant impact, starting with designing theories of change. Our strategic advice helps organizations in their positioning as positive impact creators. This goes beyond old-school advice on sustainability. We believe that new, innovative business models can turn any business into a social enterprise and we’re ready to talk […]