Guilt-free Shopping

Welcome to Guilt-free Shopping, the place that tells you what food products to buy without having to worry about the impacts suffered by farmers, or by the environment. Remember these names whenever you buy products in the categories below. No, they are not all more expensive than what you normally buy, and you might even like the taste more!


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Why VSS (Standards, Certification and Labels) are failing

And here’s a longer description of each step: Addition of burdensome elements. VSS were introduced to deliver change through existing markets. Although they were undeniably based on good principles, the approach used was the addition of burdensome elements for every level in the market: labels, inspections, audits, standards and certification. Becoming complex and expensive. Although meant to inform […]

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Open (unpaid for now) positions

Hi! Right now Change in Choice is a concept. It needs to grow. We are looking for like-minded people, with an interest in one or all of the following: – a more sustainable food consumption in general – communication and campaigning – impact measurement – Adobe skills (video, photo) – any of the topics described somewhere […]

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The Supermarket Museum

The Supermarket Museum: a new communication channel for organizations that have a clean sheet and create positive social and environmental impact.  If you are such an organization, please read further and contact Change in Choice with any questions or ideas. You walk into what looks like a supermarket and you see:   What is it? Complete the following […]

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Who we are

We offer consultancy on identifying, measuring and reporting relevant impact, starting with designing theories of change. Our strategic advice helps organizations in their positioning as positive impact creators. This goes beyond old-school advice on sustainability. We believe that new, innovative business models can turn any business into a social enterprise and we’re ready to talk […]

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The Cocoa Monster – A Global Value Chain visualized

STICKY POST: Pictures from the exhibition in Maastricht, at the Markt, are here: https://www.facebook.com/media/set/?set=a.689210394547261.1073741864.163638433771129&type=3 Introduction. For updates on the construction process just scroll down Video presentation filmed at the International Fair Food Fair Nijmegen: https://vimeo.com/141567324   The Cocoa Monster (Het Cacao Monster in Dutch) is an attempt to visualize the complicated chain formed between the cocoa farmers in […]

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